Stop Waiting! Now is The Time to Join
The “Stop Waiting Revolution” and
Create Your Own Economic Boom!

From the desk of:
Jim Palmer, The Newsletter Guru

Dear Fellow Entrepreneur or Wantrapreneur,

If you’re tired of the blame game and sitting on the sidelines waiting for the perfect time to build your dream business, I have some great news for you. The wait is over and now is the time to build your dream business and create your own economic boom.

It’s time to go from paycheck to profits – or, if you’re already a small business owner but have yet to reach your dreams and goals, then this book is for you.

Here’s what my friend, Kevin Harrington, former investor Shark on ABC’s Shark Tank, says.

kevin-harrington-shark-tank“When Jim sent me the manuscript for this book, I not only agreed with his premise and main message of the book, which he captures so efficiently in the title, I also knew immediately that I wanted to be part of it.

Like Jim, I believe that entrepreneurs are not only what makes our country great, but small business is what drives our economy and will be what ultimately lifts our fledgling economy out of the ditch.

So I encourage you to Stop Waiting for it to Get Easier, and Start Creating Your Dream Business Now!

I was very honored to have Kevin write the foreword to this very important book.

Way back when, back when I was the manager of a struggling bike shop, I remember a radio talk show host in Philadelphia who ended every show with this phrase:

“Tough times don’t last, tough people do!”

It was a kind of call to arms!  I took it as, “Buck up, stop complaining, and get to work!”

Whether it was this call to arms or my youthful exuberance, I began to implement some creative marketing and business growth strategies that worked amazing well for the bike shop, and we did start to grow.

The lessons I learned from this experience have remained the foundation of my success – the more sluggish the economy gets, the faster my business grows!

That’s why I’ve decided to write this book at this time:



stopwaitingbook300aThis book is specifically for two groups of people.

First, it’s for those people who have long had a dream of starting a business – being an entrepreneur, controlling their own destiny but just waiting for the right time to get started.

Second, it is for those entrepreneurs and small business owners who’ve already started but have not yet reached their dreams or goals for the business. Perhaps you’ve yet to break the six-figure mark, or you already hit six figures but are waiting for the right time to launch Phase Two.

And whether that means launching a new program, product, location, or simply implementing an aggressive marketing campaign to propel your growth and profitability forward, you’re waiting for the best and, perhaps, safest time to do it.


If You Fit into Either Of These Two Scenarios,
You’ll Notice A Common Theme

Both are waiting for the right time to act.

building-blocks-to-successTo be candid and rather blunt (something my coaching clients know me to be), they’re actually waiting for the courage, or the guts, or to get off the dime and seize the moment.

While you will find in these pages literally dozens of lessons, tips, and nuggets of wisdom, the ONE single message that I want you to hear and glean from reading this book is that NOW is the time to act.

There is no better time than now to act smartly but boldly, and either start your business or take your existing business to the next level.

As with my other books, I will not waste your time with some pie in the sky philosophy or grand choruses of “you can do it!”

Instead, I will share not only the real world examples of my life and career, but I’ll also share some stories – evidence – from some more well-known names.



Now, Who Am I And Why Should You Listen To Me?

about-jim-palmer-stop-waiting-bookMy name is Jim Palmer and I am a marketing and business building expert. I’m best known internationally as ‘The Newsletter Guru’- the go-to expert on how to maximize the profitability of customer relationships.

You may have heard my popular weekly podcast, Stick Like Glue Radio, or watched my world-famous Newsletter Guru TV episodes.

I am the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Newsletter Guru’s Concierge Print and Mail on Demand, The MARS Training Program, and Double My Retention. I currently have the pleasure of serving hundreds of clients in nine countries.

In addition to Stop Waiting For It To Get Easier, I am also the acclaimed author of four other books – The Magic of Newsletter Marketing, Stick Like Glue, The Fastest Way to Higher Profits, and It’s Okay to Be Scared, But Never Give Up! – all available at or available in paperback or Kindle on Amazon.




Here’s What Entrepreneurs Like You Are Saying About
Stop Waiting For It To Get Easier:

As you read these testimonials – many of them from my coaching clients, mastermind members, and those who have read some (or all) of my previous books, you will discover some “big names” – some you’ve probably heard of, or know personally.

You will see that many of them faced challenges and overcame struggles similar to (and in many cases bigger than) yours – and have achieved success using many of the strategies and lessons you’ll find inside Stop Waiting For It To Get Easier:

adam-urbanskiReady, fire, aim – it’s the essential and much needed advice Jim Palmer dispenses in his latest book. But he isn’t simply advocating throwing caution to the wind. Instead, he masterfully provides two key ingredients today’s entrepreneurs desperately need to succeed – solid business strategies and inspiration to find the courage to take action and make your dreams come true now. If you have a great idea, are considering entrepreneurship but need the guidance and push to make your dream a reality, “Stop Waiting” is a must read!

Adam Urbanski
The Millionaire Marketing Mentor®
Founder and CEO,

melnewpix_webIf more budding entrepreneurs and visionaries read Jim Palmer’s book, Stop Waiting for it to Get Easier – Create Your Dream Business Now, then more successful business owners would exist today! I couldn’t agree more with Jim’s advice and I think this book is a must read for anyone with a dream of creating their first business – or making the one they have work better! The information in Stop Waiting could make the difference between sitting on the side line watching everyone else get successful … and being a huge success yourself.

Melanie Benson Strick
America’s Leading Small Business Optimizer

lee-milteerI was honored to write the foreword for Jim’s second book, Stick Like Glue. At the time I wrote “Jim Palmer is one of the greatest teachers to provide you with techniques and strategies to take you to an entirely new level of understanding, and success, in your business.”

Well, Jim has done it again! His latest book, Stop Waiting for it to Get Easier – Create Your Dream Business Now, is likely exactly what you need to hear to get your business to the next level. I’m also hoping that thousands more will read this book because I know it will cause many with the dream of becoming an entrepreneur, to finally “Stop Waiting” and take action now.

Lee Milteer
Best Selling Author, Professional speaker and Intuitive Business Coach


martin-howeyStop! There’s no need to do any more thinking, pondering, or wondering “What if …?” In Jim’s latest book, he’s given you a clear path to the most important ingredient in any successful business – action. In addition to this outstanding ‘kick in the pants’ that we all need, Jim provides facts, tips and success strategies on how to easily and cost-effectively dominate your market and virtually eliminate any competition you have, and position your business as the number one choice for the products and services you sell. “Stop Waiting” is the perfect antidote to inaction!

Martin Howey
Founder and Chief Executive Officer, Top Line Business Solutions

dave-freesStop Waiting, Jim Palmer’s latest and best book yet, is a not about theory or fuzzy business thinking.  In Zen terms, all we have is today, and this book is about actually taking your dream to create your own business from thought to reality…right now.  This action plan of a book is designed to take the newbie entrepreneur from dreamer to business owner and the existing business owner from goal setter tom achiever.  Get it.  Read it.  Do it.  You’ll never look back.

Dave Frees
Persuasion and Influence Master, Attorney, and Author

mike-capuzziJim Palmer has done the aspiring entrepreneur a huge favor with his latest book. You’ll find pithy and practical advice for getting started, creating value and making money.  Make sure you check out the Stop Waiting and Get Going and the Success Tips and Gems sections at the end of each chapter!

Buy it.  Study it. Implement it the suggestions and succeed!

Mike Capuzzi
Direct Marketing Strategist


stephanie-frankIf you’ve been on the fence about “going for it” with your own business – just DO IT!

Jim provides a decision-making blueprint to help you choose and run the right business for you.

Your business should support your lifestyle, and Jim’s no nonsense way of delivering this hard hitting and practical how-to information is a must read.

I wish I had this when I started my first business!

Stephanie Frank
Best Selling Author, “The Accidental Millionaire”

michelle-princeAre you an entrepreneur? Maybe you’re a “wantreprenenuer” (someone wanting to start a business). If you’re struggling with challenges in your existing business or wanting to start a business but don’t know where to look you’ve found your answers here with Jim Palmer’s book.

Stop Waiting For It To Get Easier is more of a straight talking personal session with Jim than a book on entrepreneurship. His motivational stories and examples with light a fire within you and get you moving! Don’t wait any longer start right now!

Michelle Prince
Best-Selling Author, Zig Ziglar Motivational Speaker, Productivity & Publishing Expert

paul-guyonStop Waiting for it to Get Easier is the “kick-in-the-pants” most entrepreneurs and small business owners who are waiting for the right time to act really need!

The thing I have grown to love about Jim Palmer and this latest book is he doesn’t sugar coat the fact that success takes hard work, the time is never going to be just right; and most of all, success and money love speed. Jim’s advises us now is the best time to start your new business venture; the economy isn’t an excuse, it’s a great reason and to burn your boats so you can’t turn back.

Believe in your idea with conviction and you will make significant, measurable progress toward success. Take action now, you won’t regret it!

Paul D. Guyon
Traverse City, Michigan


david-phelpsJim Palmer has done it again with his new book, “Stop Waiting for it to Get Easier.” Instead of waiting for a ‘return to normal,’ this book is all about creating one’s own economy, finding a problem to solve and stepping up to the plate by starting a new business or bringing life to an existing one that needs revitalization.

Through his own story of overcoming a mid-career lay-off and surviving cancer, Jim is able to inspire others to look at life’s challenges as opportunities rather than adversity and show why today’s economic downturn is the best climate to affirm change and transform your own life to live with purpose and passion.  Stop Waiting!  Get this book now!

Dr. David Phelps, D.D.S.
North America’s Leading Authority on Professional Practice Freedom

tony-rubleskiJim has nailed it again with his great new book.

If you are looking for a practical, timely and authentic book on what it really takes to succeed in business, then get this book!

Let his wisdom and knowledge help guide you to greater business success and profits!

Tony Rubleski
President, Mind Capture Group

craig-valineA few years ago, I asked Jim Palmer to be my business coach. That year, I had some of the best results ever in business for myself. Why? Two reasons:

  1. Jim saw opportunities that were right in front of me that I could not see for myself and he helped me exploit them for maximum profit.
  2. He made me take action on those opportunities immediately and report back to him the results. The timing wasn’t perfect. I just did what he told me to do. I didn’t wait until it was perfect. I got stuff done and fortunately, experienced great results.

My actions and results were all inspired by Jim’s coaching and advice. In his new book, “Stop Waiting for it to Get Easier – Create Your Dream Business Now” Jim helps you get rid of any excuses that might come to mind when starting a business and gets you to see why taking action now is a lot easier and more profitable in the end.

Jim says, and I agree, that “bad economic conditions are never an excuse not to get started. In fact, just the opposite. It’s a great reason to get started.” Read this book and listen to Jim’s advice like I did and “stop waiting and get going” on the road to finally reaching your goals and dreams now.”

Craig A. Valine
Marketing Performance Strategist


adam-hommey-2012“Stop Waiting” is truly an entrepreneur’s business plan, containing everything you need to lay the foundations for a wildly successful business. Just open the book to any page, read the first thing your eyes focus upon, learn the lesson and take the action.

Time and time again, Jim Palmer has said, a “sale” does not automatically equal a “customer.”  How right he is!  The chapter on “Types of Revenue” will make you think critically about making your business profitable and fill in gaps you did not even know existed.

Regardless of where you start, you’ll recoup your investment in “Stop Waiting” about 5 minutes after you start reading.

Adam Hommey
Host, Business Creators’ Radio Show

sherrie-sokolowskiI can relate to what Jim describes as “Stuck in a Rut.”

Fortunately, by the grace of God, I took what I love and was really good at and created my own dream business. It wasn’t easy, still isn’t.

But now I am able to raise my new baby girl at home, while creating my own business working for profits instead of a paycheck!

Sherrie Sokolowski
Founder of SLS Event Planning and Consulting, LLC

dr-joey-faucetteStarting a business is a lot like having children. Both beg the “When is the best time?” question.

If you wait until you can afford either, you won’t…ever. Read Jim Palmer’s Stop Waiting for It to Get Easier and act now to give life to your business idea.

That way your kids will have a job.

Dr. Joey Faucette
Work Positive in a Negative World


brad-szolloseIf you could have ONE secret weapon for your success, Jim Palmer’s Stop Waiting for it to Get Easier – Create Your Dream Business Now is THE secret weapon you’ve been looking for.  Whether you are a beginning entrepreneur, or an experienced business owner, Jim exposes his own successes and failures and gives you the unvarnished truth about the real business world. Counter-intuitive and innovative, Jim gets you thinking bigger, operating smarter and making sure you are profitable from the start! Use this book like a workbook. Mark it up, dog ear the pages and soak up the wisdom. I wish I had this book in my hands 30 years ago!

Brad Szollose
21st Century Change Agent

nile-nickelRegardless of where you are in your entrepreneurial journey, this book is for you!

It offers some terrific wisdom for the person thinking of starting a new venture, as well invaluable reminders for the seasoned entrepreneur.

In either case, the contents of this book will help you accelerate your success.

Nile Nickel

lori-saitzBurn the boats! Cut the rope! It’s time to go all in with your business idea.

In Stop Waiting for it to Get Easier, Jim Palmer is going to give you the permission you want to get started and then a kind kick in the pants to make sure you get going.

This book gives you the HOW and WHY you need to move ahead NOW.

Lori Saitz
Appreciation Marketing Expert


rem-jacksonIn Stop Waiting for It to Get Easier – Create Your Dream Business Now, Jim Palmer attacks the NUMBER ONE issue facing all would be entrepreneurs, small business owners, struggling entrepreneurs, and, quite frankly, ever person I’ve ever met and that issue is FEAR.

I waited a decade to start Top Practices because I was working on my plan (read: too chicken to do it).  I thought my big corporate job with the big paycheck and benefits package was a safety net I just couldn’t live without. When I finally did take the plunge, I discovered that what I thought was a safety net was actually a cage.  I was really just like a piece of furniture at that big company, and I had a high executive level position. I was told what I would earn and how often I could take a vacation. Now I live my live on my terms. Period.

Jim is so right, if I knew then what Jim teaches in this book, I could’ve started at least 10 years before I did.  Congratulations to Jim Palmer on another essential book for business owners.  I’m proud to call Jim Palmer a friend and colleague and that is why he is the Keynote Speaker at the Top Practices Annual Summit this year.

Rem Jackson
President and CEO, Top Practices, LLC


Just One More Thing Before You
Claim Your Copy Now

I sincerely hope and believe that this book will transform your business.

You will not find a lot of classroom theory, business philosophy, or platitudes about “cutting costs,” “going lean”, or sacrificing your self respect and bending over backwards to soothe your worst customers no matter what.

As I said before, these are NOT the keys to entrepreneurial success.

Instead, you will find authentic stories, actual examples, and real-world truths from somebody who has worked the front lines in business for more than twenty-five years in retail, franchise management, association management, and for over ten years running my own businesses.

On that note, let’s get your copy to you right now, so you can stop waiting and start succeeding now:

***No-Risk Reservation Form***

YES JIM! I’m ready to significantly grow my business and boost my profits using the laser-focused, easy-to-do-right-now strategies inside Stop Waiting For It To Get Easier!

By placing my order below, I understand I will be receiving my own personal copy of Stop Waiting For It To Get Easier! via first-class mail. I’m Ready to Get Started Now!

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To Your Success!


Jim Palmer
The Newsletter Guru

P.S. It’s your choice: continue to give in to the negativity, or take a stand for your own success.

Your business reflects your passion and your unique gifts you offer to the world.  This carries a very high value. There is NOTHING as important as having a profitable business that supports the lifestyle you want.

Get Your Copy of Stop Waiting For It To Get Easier! by clicking here.